I came home early from the gym yesterday so I could watch the Burberry fashionshow live from behind my computer... and I'm guessing I wasn't the only one who didn't want to miss it ?
A lot of people criticize this kind of "democratisation" of high fashion. Probably because they are afraid it might make the brands appear as less valuable and less exclusive, but personally, I couldn't be more happy that although I won't be able to buy anything from these beautiful collections anytime soon, I'm atleast able to see them exactly as the designers wanted us to see them (and just as early as the elite): on the selected models, with the right music, surrounded by front row celebrities. Photos are much better to study the details of the clothing and accesories, but these fashionshow videos really capture the specific vibe that accompanies a certain collection. The runway has the magical power to turn a collection into a story (if the show is organized well of course) ... And let's be honest, don't we often chose an item because of the associations we make with it, rather than because of it's actual physical characteristics ? (yes, that does also mean that, if presented the right way, something ugly can become the next big trend)
Anyway, my point was that I really enjoy these online live shows and I hope that more and more brands will continue to "open up" their shows to the big public.
Oh and about Burberry.. I'm really curious to hear what you think of these animal print trenchcoats ?
Somehow I was more impressed with the spring collection than with this one (maybe because those colourful metallic coats looked like candy?) but I can't really say a negative word about it either. The fact that a lot of red and burgundy were present, is definitely a plus.